Why Is Mobile Rank Tracking Important?
From the last few years, Google has been focussing on improving the user search experience on mobile devices. Googlebot now mainly tracks the website’s mobile versions instead of the desktop counterparts. Also, it is considered that a website’s mobile-friendliness is one of the most essential and useful factors in Google rankings.
But why?
63% of Google searches are performed on mobile devices, and more than half of the users access Google from their phones. This makes it important for Google that they offer a perfect and flawless experience to mobile users.
However, Google’s focus on improving the search experience for mobile device users has led to new complications for webmasters, marketers, as well as business owners. In particular, the search results on desktop computers can sometimes be dramatically different from the search results in mobile devices.
Therefore, it is essential to have a desktop and mobile ranking tracking tool to optimize your website for search.
Why is Tracking Mobile Rankings Important for Your Business?
Tracking mobile rankings is a crucial thing for most of the business owners, as the customers are more likely to search for products and services through a mobile device, rather than using a desktop for it.
With the help of a mobile tracking tool, you can check the percentage of your visitors that are using mobile devices to reach you. How?
For this, all you have to do is simply log into Google Analytics, expand the “Audience” tab, go to “Mobile,” and click “Overview.” A table will be displayed on your screen that will show the number and percentage of visitors who are using your website through mobile, desktop, and tablet devices.
In case the number of mobile visitors is lower than desktop users, then mobile may not be very crucial for your type of business. However, that happens in the rarest cases. It can also happen that fewer mobile users use your website because it is not optimized for mobile or is not ranked well in the SERP. Mobile Rank Tracking helps to contextualize information along with other data.
So, to check if your website is mobile-friendly or not, search for Google’s Mobile-Friendly Test tool, and you will get numerous tools for the same. These tools will show if you have an issue with the mobile-friendly website or not and is it the reason for driving your potential mobile users away.
The conclusion -
It is evident that mobile rank tracking is extremely important for every website or business. There are numerous tools that can help you with that. And it is for sure that once you improve your mobile-visibility, you will instantly see an increase in the number of visitors using your website!