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Isn't it interesting to know that 93 percent of all online experiences start with a search engine?

People do searches every day, so it's crucial that you optimize your site that helps in improving your search engine ranking. A higher search engine ranking is important for the growth of your business and gets new potential customers.

Here, we will provide you with effective ways to improve your search engine ranking. Let us begin!

1. Make link building a priority

Yes, it is one of the main ranking factors for Google. Links are critical to improving your search engine ranking.

When it comes to better rankings, you want to attract links from reputable and reliable sites, compared to sites with a bad reputation. Winning links from major websites require some reach.

You need to connect with webmasters, editors, bloggers, and more to share your offerings. This requires time, as well as dedication. However, getting your content recognized can have a tremendous impact on your company's exposure and search engine rankings.

2. SEO friendly content

Content is the basis for improving search engine ranking. Content marketing generates six times more conversions for companies using it. However, you cannot write or publish content and expect results. You need to write content optimized for search engines and users.

Which means you have to -

• Research your audience, relevant topics, and keywords
• Embed your keywords in your header tags, meta tags, and content
• Publish your content on a fast and responsive website
• Promote your content to influential people in the industry.

Writing contents that are 1000 to 2000 words long can also improve your ranking in search engines.

However, make sure that each paragraph and sentence offers value to your readers.

3. Build a responsive website

Improved search engine rankings can also occur after you make your website responsive.

A responsive site allows your website to automatically adapt to any user's device. Whether they are viewing your site from a laptop, tablet, or smartphone, they can read and navigate your website without problems.

In case you do not have a responsive website, you may run the risk of lowering the ranking.

Google considers mobile-friendliness as a prime ranking factor. In fact, it now tracks and indexes sites (which allows your website to appear in search results) from a mobile perspective first.

4. Maximize CTR in search results

You can also improve your search engine ranking by increasing your click-through rate (CTR).

The CTR describes the percentage of users who see your website in the search results and click on it. For example, if 50 people see your site in the search results, but only 25 people click on it, it will have a 50% CTR. In most cases, your CTR will be less than this.

However, increasing your CTR can directly affect your search ranking.

Studies show a strong correlation between search engine rankings and CTR. This is because, from the perspective of a search engine, people who click on a website more than others suggest that it is more relevant for the search results.

You can increase your CTR in several ways:

• Include your main keyword at the beginning of your title tag
• Add your main and related keywords to your meta descriptions
• Use outline marking, such as instructions or qualifications, on your page
• In the Google Search Console, you can access and control the CTR of your pages.

In a nutshell,

These are some of the most effective tips to improve your search engine rankings and provide a better user experience. By following these, you can easily rank your website on the SERP.