Why and How to Digitally Market Your Business During Coronavirus Outbreak
Coronavirus, known as COVID-19, has affected businesses, not only in the nation but across the world. Companies are made to make challenging decisions regarding various aspects that can help them do their business afloat.
Some owners think eliminating marketing departments can help them save a few bucks. But that's wrong! This is the right time when businesses can outsource marketing to a
digital marketing agency as consumers are currently too digitally invested. This helps you regularly interact with your clients and show them how you can assist them in the future.
Now is the time when you want your customers to see you and engage with your business. Focus on your digital platforms and showcase what you want your customers to think of you - this is your BRAND.
Utilize COVID19 downtime to boost your business
Whether you use Google, Facebook, or any other online platform - you can communicate with current and potential customers with personalized branding methods.
Make your audience know what is your business doing to help the community? Also, focus on how you want your customers to think of you during this crisis?
By replacing your brand and sales messages with those of general interest and attention, you can affect consumer opinions about your company. You can reach the right audience with digital marketing campaigns and increase your online exposure. An effective brand campaign catches the eye, arouses curiosity. This can help you become one of the best-known companies in your industry and also help you increase the conversion rates.
How can your company survive a pandemic, including Coronavirus?
Planning for a decline in business due to any pandemic can be extremely helpful in minimizing the economic impact and maintaining your market shares. With an established plan and smart digital marketing strategies, you can bypass undue losses and pivot to take benefits of new audiences, platforms, and technologies.
Outbreak plan
It is reasonable to assume that the current outbreak of COVID-19 will follow the trajectory of the traditional flu season in America. And in the fall, there are high chances that we may experience a resurgence of this virus as the flu season resumes.
Ideally, your business should have enough capital to survive through a period of 2-3 months. But, in case quarantine measures last longer, it may be more cost-effective to opt to digital marketing campaigns that can help you reach your audience at home.
Also, if your business has to cut operations for days, weeks, or even months, immediately make plans to overcome a disaster scenario and recover.
Prevent losses with smart marketing
During any pandemic situation with widespread quarantine recommendations, it is necessary to keep your budget tight and reduce unnecessary overhead. The aim is to take your business through the event and avoid any long-term damage to your brand or customer base. This demands making strategic marketing decisions!
Start with keeping a coronavirus digital marketing plan tailored to your needs and desired outcome. Review your current ad campaigns and suspend those who no longer offer expected results.
For instance, a company can increase targeted advertising by spending on social media platforms to highlight a new service or product.
Also, it is the perfect time to get back to basics with your SEO digital marketing.
You can increase the organic reach of your website by updating web page titles, descriptive H1 headings, and meta tags. Updating your page content with new information and updated backlinks will keep your brand at the top of SERP when your customers naturally search for your products or services. Strengthening your organic search traffic can have enormous benefits for your business, which have long term returns. It's a cost-effective way to establish brand credibility and consolidate your online presence, and can effectively block your competition from appearing on the same results page. After all, while your competitors are backtracking and experiencing similar coronavirus effects on business, it's an excellent opportunity to pursue their market share.
It is now when you can invest time researching your competition. Find out what your competitors are missing and what they are offering that customers are looking for. If you can distinguish your targeted audience, you can take advantage of that information and use it for competitive advertising retargeting. By knowing and creating a potential audience similar to those who visit your competitor's site, you can use web tools such as cookies to put your brand in front of your competitor's customers. When customers visit your rival's page, your ads may start to appear on other websites they visit. It is a low-cost marketing tactic that typically sees a significant ROI.
Pivot to new markets and services
If you start to experience the economic impacts of COVID-19 on your business, it can be a good time for you to swing. Stay in contact with your audience and inform them of any changes or precautions you are taking. Also, remind them that all temporary setbacks will end soon, and your business will eventually resume as usual. If your company is connected to fast delivery or online shopping options, take advantage of this opportunity as there is a growing need for eCommerce and front porch service.
Do you use video calls for conferences and sales pitches? Let your audience know that you are proactive and are working hard to provide the products and services they trust, all while protecting the health of employees and customers alike.
With a reliable digital SEO marketing company, you can make the most of your budget by bundling SEO content and services. You'll get high-quality, branded content optimized for your business and strategically targeted to expand your customer base. From link building to keyword optimization, it's an opportunity to stay ahead of your customers even while trapped at home and nurture relationships that will last much longer than any pandemic.
Telecommuting
During a viral outbreak like Coronavirus, people spend more time at home, which means fewer customers are coming through your door. Leverage e-commerce technology to meet digital sales demand and be strategic with your advertising budget to minimize economic impacts on your business. Use SEO techniques that support your brand in customer information channels and generate an organic reach with new and useful content. Your customers will be looking for online shopping and entertainment outlets, so think creatively about providing new media like blogging or video, and offering new services whenever possible to meet the needs of those affected by quarantine. This is the perfect opportunity to boost your online marketing tactics, along with refining your target audience with your online advertising budget. After all, the companies that cut digital marketing during this time will suffer the most from the coronavirus outbreak, and perhaps even sink.