SMO Checklists for 2020: Tips to Build Your Social Media Marketing Strategy
When done right, establishing a brand on social media can pay dividends for your business and set it up for years of success. However, a small misstep can result in a loss of trust and credibility that can take the same amount of time to recover.
Here we have listed down five key social media marketing elements that need to be added to your checklist for 2020:
CHOSE THE PURPOSE OF YOUR BRAND
A mark without a purpose is equivalent to a captain of a ship without a compass. Before you begin mapping your content strategy, take a close look at your business mission, vision, and values. By considering this first and prioritizing its importance, it will be much easier for you to understand what your brand should convey on social media. Through this, you will naturally develop a voice that resonates with your purpose. In this way, your strategies go beyond just how you are speaking.
POST AT LEAST ONCE PER DAY
In this digital age, the rate of information continues to increase. Therefore, it is vital to consider that cadence is key. This is how your audience will eventually grow to anticipate your content and set your brand apart from the competition. In managing a variety of platforms, this simple task may seem daunting and difficult to accomplish in a disciplined and organized regime. Fortunately, there are plenty of programming tools like Hootsuite available to hold you accountable.
STRONG COMMITMENT MAP BACK TO THE METRIC
Each business is unique and has many marketing benchmarks against which to weigh the results of your marketing efforts. Different goals, unsurprisingly, will drive different results.
For example, when looking to increase brand awareness, you often rely on paid media to expose content to as many people as possible. Engagement, on the other hand, can result in a carefully delivered publication or campaign that is targeted at a select group of our audience, a larger percentage of whom want to react positively and participate with any call to action.
Conversion, arguably the shortest and driest, depends on tracking people through the customer journey, deepening relationships, and finding ways to leverage learning and experiences to sustain audience growth over the long term.
A good practice when aligning any of the above or other KPIs with your social media content is to do active research on the audience. By doing so, no matter what metric you work on, you will be sure that your brand values are in sync with your customer's core values, and you are leveraging your channels in a way that identifies conversations that occur around the topics you want to talk about. from
The conclusion -
SMO has become an integral part of digital marketing. Therefore, it is important to consider the aspects that can give an up-thrust to your social media strategies, resulting in great results.