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Ranking well for common and general keywords is difficult, especially if you own a small business or if it is new. So, to increase your traffic and conversions more quickly (and with less effort), the best and most effective way is to use long-tail keywords.

Here, we have listed the benefits of using long-tail keywords, along with the necessary things that you should know about it.

What are long-tail keywords?

Long-tail keywords are targeted words that are not searched as much as other more popular terms, generally, because they are very specific. Most long-tail keywords have at least three words; however, the length itself does not define whether a keyword is considered long-tail or not.

Generally, long-tail keywords are much easier to rank than general keywords, which are sometimes called "head keywords." If your website is new in the market, or if you're not highly ranked currently, then it may take years of dedication and continuous improvement to rank for head keywords. By targeting less frequently searched terms, you can easily and quickly get on the first page of Google Search Ranking.

Long-tail keywords are not searched much individually, but together, they make up the majority of search traffic.

Why are long-tail keywords key to driving traffic and conversions?

When targeting long-tail keywords instead of head keywords, you are more likely to attract visitors who may be interested in your site, product, or service. How? Here we have listed a couple of reasons:

• It is easier to rank - First, it is much easier to rank for long-tail keywords. There is a great deal of competition for common keywords, and lesser for specific long-tail keywords. For example, it is difficult to rank for the term "content marketing" but easier to rank for "Content marketing agency in New York."
• More targeted audience - Second, since long-tail keywords tend to be very specific, someone looking for the required product or service is probably ready to make a purchase or commitment. They already know what they want; they just need to find it. Someone who is looking for a general keyword, on the other hand, could be doing a preliminary investigation or weighing all their options.
• Less expensive advertising - If you use Google AdWords, long-tail keywords will also help you get more for your advertising investment. Competitive keywords usually have a high cost per click, but keywords with a lower search volume are cheaper and more specific.

The conclusion -

Most of the website owners are often unfamiliar with the concept of long-tail keywords. They do not realize the potential these keywords hold. But, once you know the benefits of long-tail keywords and how they bring more traffic, you won't deny to use them on your website, for sure!