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It is essential to set clear goals to grow a successful business. However, you have to remember that setting ineffective or impossible goals can result in useless outcomes.

The best way to approach goal setting is to create SMART goals. SMART goals can make it a lot simpler for a small business to increase its website traffic. You can make timely changes to ensure your business gets visibility and traffic. 

So, here we have listed down a few points that can help you create smart and effective goals to improve traffic.

1. Specific -

Setting specific goals is essential to any marketing plan. Simply saying that your website should have more traffic is not helpful to anyone. You have to be more specific.

You can set goals like "increase organic traffic by 10%" or "increase traffic from social media ads to blog by 25%." Consider setting goals with a specific number of articles and guest blogs for a target keyword each month to increase traffic.

Creating defined goals offers you and your team a clear picture of what you wish for your business. Make sure everyone knows what results to look for. 

2. Measurable -

Along with specific goals, make sure to measure your progress. You must have access to the right tools and strategies that help you know when you are on your way and when you are not.

Adding analytics to your site is a useful way to track certain goals, such as your visitor influx and how long they stay. You can also get information about the keywords they used that brought them to your site. By looking at dwell time or bounce rates, you can improve your landing page for better results.

There are other ways to measure key objectives. You can scale your content marketing strategy by checking the number of backlinks you have created. You can also use proxy metrics for hard-to-measure goals.

3. Achievable -

It is tempting to set bold goals for your business. But you will put your efforts to better use when setting goals that are achievable. It is helpful to compare your goals with your current numbers to find out if you can achieve them.

You need to be realistic about whether you can double your site's membership rate or whether you can get millions of visitors to your blog. There are a few things to consider:

• Who is your competition?
• How competitive are your targetted keywords?
• Do you have enough resources?

There are more questions that will come up as you set your goals. Limit yourself to an achievable target that doesn't aim too high or too low and makes the most of your abilities.

4. Relevant -

It is vital that the goals you set make sense. They must lead to a result that will help your business flourish. They should also be relevant to your target market.

You can do this by creating content for the appropriate topics and optimizing your site for the right keywords. Choosing relevant targets will keep you on track for more traffic and growth.

5. Specific time -

Your goals are most effective when they are subject to deadlines. Specific time goals set an end date for a result and help divide a large goal into smaller ones.

Getting 100 entries on your event registration form within a month is a specific time goal that propels you into action. It is also necessary to be practical about the time it takes to achieve a goal.

If you want a boost in organic traffic, you should allow enough time for it to take place. It is helpful to set a time limit to understand what went right or wrong. Then you can precisely create specific time limits for future targets.

Conclusion -

Creating goals by following these simple rules can be powerful. They form clear guidelines that ensure you will succeed. Also, you need to remember that these guidelines need to be modified with time. You can also set goals that have some of the dimensions mentioned here and not all.