Post Full Width

In the present time, it is incredibly essential for every business to have a robust marketing strategy. It is equally important to be competent in following the planned approach to maximize your results.

Why is the importance of marketing tracking?

Marketing tracking is vital for understanding and analyzing crucial aspects of business success. It also helps you recognize where to invest your valuable money.

It is natural for most of the business owners to spend a huge net in their initial marketing plan. They throw everything possible against the wall to determine what sticks. However, if the funding goes on the wrong medium, and getting results from it, then you should surely restructure and split the money between profitable platforms.

Investing money on marketing strategies that are not generating conversions is like taking a pile of cash and setting it on fire. You must use the marketing capital in a way that helps you get the best returns and reap the highest benefits. The only way you can channel your funds correctly is through tracking.

Here we have jotted down the five ways by which you can track the success of your digital marketing campaign.

1. Website analysis

This is the easiest and most common tracking method. Using website analysis, business owners can see who visits their site and from what sources. This can be extremely helpful in knowing which digital marketing tactics produce the most clicks and how many of them change into sales or leads.

Platforms such as WordPress have their own built-in tracking systems; however, it is recommended to set up Google Analytics for your website. This effective and comprehensive tracking tool is fairly easy to configure by simply pasting code in the backend of your website and landing pages. Google Analytics gathers data in a manageable way and allows you to track your marketing success.

2. Ad Network Conversion Tracking

All ad networks offer the ability to configure conversion tracking. This is extremely important because the tracking shows how effective your campaign is in areas like phone calls, website purchases, newsletter subscriptions, app downloads, and more.

3. Phone Tracking

It is always wonderful when your company phone rings. But where do all these calls come from? How do people find you? If you have no idea, or just trust your receptionist to ask, you are missing valuable information that can maximize your marketing budget.

Call tracking is an efficient way to utilize your best lead generation sources. According to various reports, most of the companies across the USA get their highest quality source of lead is phone calls. Also, most of the local mobile searches result in a phone call. By leveraging call-tracking technology, you can find out which marketing companies generate the most phone calls.

4. CRM tracking

CRM is a customer relationship management platform. These databases are the best friend of salespeople when it comes to staying prepared and tracking results. Using CRM, sales professionals build profiles for all of their leads, listing their name, company, phone number, primary source, and other information are necessary for carrying out the sales process.

While CRM platforms add a ton of useful benefits to a vendor's life, it's the primary source that helps our follow-up efforts. Most CRMs have a feature that allows you to extract your leads and organize them by lead source. Many CRMs will also allow you to export this information in the form of an Excel spreadsheet, making the document easily sharable among your staff.

5. KPI Tracking

KPI tracking is a way by which you can understand how your previous four methods worked. Any data point that gives you information about your marketing performance can be considered a key performance indicator or KPI.

By keeping track of KPIs and compiling them together into an easily digestible list, you can efficiently measure the effectiveness of your marketing efforts.