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2020 has offered the digital world with many new and exciting opportunities to reach a wider audience. It is now the time when SEO content writers have to make their content audience-centric, apart from making it SEO optimized.

So, here we have made a list of some content strategies that can help you create your best SEO campaign in 2020 and beyond.

How to build your content strategy - 

1. Set your goals - 

Begin from the end by documenting your goals first. This is important to determine the type of content you want to create and what are the calls to actions that you must use. 

If leads are your end goal, then a proven strategy is to produce unrated content that provides good insights, leaving room for a deeper dive. 

2. Identify your targetted audience -

It is crucial to identify who you are focussing on with your content. Find out what your audience is striving to get from you and what content could be created to help them get what they are seeking. 

You can do some research on this through searching for forums and social media platforms. 

3. Showcase your Unique Selling Proposition(USP) -

Again, dig in and find out what makes your brand truly unique. It is probably not the product or service itself. Evaluate who your subject matter experts are and what are the different ways they contribute to the organization. Or think of the way your products are developed.

4. Develop a list of possible content topics based on the slant of your content -

It's time to brainstorm about topics. Now that you know the slant of your content, it is much simpler to find topics that your brand should create content about. Also, they are topics that you know your audience is interested in. This is a good step to involve other people in your organization, from departments such as sales, product management, and customer service. 

5. Conduct keyword research -

Now that you have a list of good content topics, it's time to really dive into long-tail keyword research and discover the best keyword targeting around the topics.

There are many useful tools to help you with this. 

6. Create an editorial calendar -

Based on your keyword research, develop an editorial calendar for your content. Make sure to incorporate what your keyword goals are so that if you have someone else developing your content, you know what is important to include in it.

7. Create content -

Now that you have everything, it's time to do the creative work. This is the fun part! With your content slant in mind and your keyword research complete, gather the information or research you need and describe how you want the content to look.

The conclusion - 

Well, if you start creating your content following these strategies, then there are chances that you are going to reach new heights of success in the near future.